86 West is an American Black male-owned fragrance brand with the goal to redefine fragrance norms, challenging the traditional gender assignments and embracing a more inclusive approach. Its debut collection of fragrances aims not only to captivate senses but also to dismantle outdated stereotypes, inviting everyone to partake in the beauty of scent without constraints. The brand name is a fusion of the owners’ desire to make a memorable impact and their roots in the Midwest. They forged their partnership in Nebraska, a quintessential part of the Midwest. Drawing inspiration from the historical term "Midwest," and Nebraska being an addition and debatably coined around 1886, they crafted a name that pays homage to their origins while standing out in the crowd.