Refined and distinctive, with a classic masculinity and sophistication that would transcend time, Aramis was the first prestige men’s fragrance to be sold in department stores around the world and quickly became an industry leader in the men’s fragrance and grooming category. The brand was launched in 1963 by Estée Lauder Companies, it was named for a character in Alexandre Dumas' beloved classic "The Three Musketeers." The original Aramis fragrance made a splash upon first introduction and continues to attract new devotees with each generation.