Byredo was founded in Stockholm in 2006 by Ben Gorham. Born from a desire to translate memories and emotions into objects and experiences, Byredo takes a sensorial-led approach to creativity. In addition to fragrance, the brand offers makeup, home, and crafted accessories. Gorham’s love of cultural exploration, as well as his multicultural background, served as the core inspiration for Byredo. Byredo was build in collaboration with perfumer Pierre Wulff.