d.grayi is an American independent artisan perfume house founded by self-taught perfumer James Nguyen (who also goes by Miju). Operating under the umbrella of LV1 / LEVEL 1 STUDIO—a creative project co-run with Kael Jeong—the brand has gained a cult following in the indie fragrance community for its narrative-driven, unconventional, and culturally rich creations. A primary pillar of d.grayi is centering Asian heritage and lived experiences. Nguyen draws deep inspiration from Vietnamese traditions, AAPI identity, memory, and queer culture, reimagined through a bold, contemporary lens.