Gabar is an independent, London-based fragrance house with deep roots in Myanmar and Southeast Asian heritage. Co-founded by Phway Su Aye and Susan Wai Hnin, the brand takes its name from the Burmese word for "world" (gabar). It was established as an antidote to traditional perfume paradigms, approaching scent as a vehicle for mindfulness, self-exploration, and daily ritual. Gabar operates at the intersection of old-world Eastern heritage, modern Western aesthetics, and conscious consumerism. Rather than framing scents around traditional gender lines or trend-driven profiles, Gabar builds its collections around emotional states, geographical inspirations, and Southeast Asian folklore.