Nowadays, Gritti Fragrances is a family-run perfume house led by Luca Gritti, the rebel of the niche perfumery and the creative spirit behind the fragrances: strong, bold, different - and absolutely breathtaking. History and Heritage Gritti Fragrances was born as Luca Gritti’s homage to his family’s history and its deep, longstanding connection with Italian perfumery. A descendant of a noble Venetian dynasty, Gritti pays tribute to his ancestor, the politician and merchant Alvise Gritti, and creates new rules for the world of niche fragrances.