Founded in 1923 by Blanche Arvoy and later revived in 2010 by François Hénin, Jovoy Paris is a celebrated French niche fragrance house. Known self-reflectively as "The Embassy of Rare Perfumes," the brand creates complex, highly concentrated eau de parfums and extraits that highlight classic raw materials like amber, incense, patchouli, and woods. Beyond its own line of signature scents, Jovoy operates world-renowned multi-brand boutiques in Paris and London, serving as a global mecca for independent, artistic perfumery.