L’Objet, a luxury décor and fragrance house, is the life work of Founder and Creative Director Elad Yifrach. Elad established himself as an interior designer in Beverly Hills, prior to taking up residency in New York. A lifelong traveler with a global design perspective, Elad imbues every design with it's own story. Each collection is a spirited homage to both the cultures which inspire them and the artisans who bring them to life. Elad's collections extend and exceed traditional craftsmanship, through effort and imagination, to create a new echelon of modern artistry. A passion for innovation - in both technique and the use of high-quality materials - infuses everything he creates. Each collection is rich in detail and unmatched in quality. Clients who come to L'Objet quickly discover that luxury is not determined by what an object costs, but instead by what it is worth. The brand launched its line of perfumes in 2023, in collaboration with master perfumers Jean-Claude Ellena and Yann Vasni.