Perfumes of the Desert is an American niche perfume brand based in Albuquerque, New Mexico, first opened in 1948 by the original perfumer, Howard Focannon. Created for a dry climate, its formulas are taken from select native plants throughout the Southwest and contain more oils than normal perfumes. From the canyonlands, deserts, and mountainsides of Colorado, Arizona and New Mexico, the brand has collected a unique array of signature scents.