Rahasya is a Singapore-based fragrance brand founded by three childhood friends—Sai Pogaru, Sachit Sood, and Utkarsh Vijayvargiya—who sought to bring the vibrancy of modern India to global perfumery. Inspired by their multicultural upbringing and deep connection to Indian heritage, they left their corporate careers to create scents that capture emotional and cultural moments from their lives. They are inspired by new age music, art, and culture. Rahasya is the embodiment of the modern Indian identity; diverse, vibrant, and unapologetically bold. Through fine fragrance, it channels this spirit into what it calls “crafted chaos”: scents that feel both familiar and unexpected, rooted in Indian hero ingredients and an emotional sense of home.