Shiseido logo

Shiseido

178 perfumes · Since 1872

Japanese beauty company founded in 1872 by Arinobu Fukuhara as a pharmacy in the Ginza district of Tokyo. One of the oldest cosmetics companies in the world.

The Shiseido conversation happens in the app

Journals, reviews, and community reactions are waiting for you in WhatScent.

Real wear stories

See how the community actually wears Shiseido — moods, weather, occasions, and honest impressions.

Living discussions

Comment threads, reviews, and scent debates from people who own the bottles.

Your Scent DNA

Find out how well Shiseido fits your taste with a personal scent profile built from what you love.

Get the app

Do you work at Shiseido?

Claim this page for free to get verified, keep your catalog accurate, and see how the community experiences your fragrances.

Claim this brand