SIDIA is a modern fragrance house. Founded by Erin Kleinberg and named for her grandmother, the brand is rooted in a lineage of women who moved through the world with instinct, independence, and quiet authority. Erin’s background across fashion, culture, and brand building informs SIDIA’s perspective: fragrance as an extension of personal identity, worn the way one wears a silhouette - intuitively, and with intention.