Zodica Perfumery is an artisanal, small-batch American fragrance house based in Madison, Wisconsin, founded in 2016 by Kristi Moe. Inspired by her personal search for clean alternatives as a lifelong migraine sufferer sensitive to harsh synthetics, Moe spent three years conducting blind scent studies across the U.S., discovering that people sharing the same zodiac sign consistently gravitated toward similar scent profiles. Building on these findings, the brand creates clean, vegan, cruelty-free, and phthalate-free fine fragrances designed around astrology, birth charts, and aromatherapy. Its flagship line features 12 signature zodiac perfumes—ranging from spicy, amber notes for fire signs to aquatic florals for water signs—alongside its destination-inspired Wanderlust Collection, with formulations available as eau de parfum, crystal-infused editions, hair perfume serums, body veils, and charcoal bath bombs.