Concepts

Explore our collection of concepts articles and expert insights.

A stylized graphic illustrating the three layers of a fragrance pyramid: top, heart, and base notes, with perfume bottles in the background.

How to Read a Fragrance Pyramid: Do You Know Your Top, Heart & Base Notes?

Demystify the fragrance pyramid – top, heart, and base notes – to understand how perfumes evolve on your skin. Learn to appreciate the full journey of a scent, from initial spray to lasting drydown.

Fragrance PyramidPerfume NotesTop Notes

Sophie

3 min read

A magnifying glass examining perfume marketing text versus actual perfume notes, symbolizing the effort to find reality in fragrance copy.

Perfume Basics

Spotting Marketing vs Reality in Fragrance Copy

Learn to decode fragrance marketing buzzwords and uncover the true scent reality. This guide equips you with the tools to research, interpret reviews, and find genuine information gain in perfume descriptions.

Fragrance MarketingPerfume RealityBuzzwords

Unisex Perfumes: Are All Perfumes Unisex? Exploring Gender-Fluid Scents

Are perfumes truly gendered? Dive into the world of unisex fragrances, exploring how historical norms and marketing shape our perceptions, and learn to choose scents based on personal vibe, not traditional labels.

Unisex PerfumesGender Neutral FragranceShared Scents

Sophie

4 min read

A skilled perfumer's hands carefully blending individual aroma chemicals into a harmonious composition, with various bottles and tools on a workbench.

Perfume Basics

What Is an Accord in Perfumery? Unpacking Fragrance’s Building Blocks

Demystify the art of fragrance creation by exploring perfume accords. Learn how these harmonious blends of notes form the heart of your favorite scents, defining their character and emotional impact.

Perfume AccordFragrance NotesScent Blending

Sophie

6 min read