Formats

Explore our collection of formats articles and expert insights.

A sleek, elegant hair mist bottle against a soft, diffused background, symbolizing light fragrance and a gentle aura.

Hair Mists Are Back: Light Diffusion, Long Halo

Hair mists are making a grand return, offering a delicate, long-lasting halo of fragrance without weighing down your locks. Discover why this format is trending for light diffusion, enhanced longevity, and a gentle approach to scenting.

Hair Mist TrendLight Diffusion FragranceLongevity Halo

Retail Mini‑Bottles: Why Minis Win 2025

Discover why mini perfume bottles are trending in 2025, offering unmatched value, versatility, and eco-conscious appeal. Explore the benefits of travel sizes, decants, and curated mini sets for modern fragrance enthusiasts.

perfume minis trendtravel size perfumevalue per ml

Sophie

20 min read