Marketing

Explore our collection of marketing articles and expert insights.

A graphic showing different paths of perfume distribution: from factory to duty-free, retail store, and direct-to-consumer, with price tags at each stage.

Price & Value

Why Do Perfumes Cost So Much? How Duty, Retail & DTC Change Prices

Uncover the hidden factors behind perfume pricing. Explore how duty, retail markups, and direct-to-consumer (DTC) models impact what you pay for your favorite fragrances.

Perfume PriceFragrance DistributionDuty-Free Perfume

Clara Wen

3 min read

An elegant display of perfume bottles with varying price points, illustrating the concept of price anchoring in fragrance marketing.

Price & Value

Price Anchoring in Fragrance: Marketing 101

Uncover the psychological tactics behind perfume pricing. Learn how 'price anchoring' influences your perception of value and makes luxury scents feel more attainable, shaping your buying decisions.

Price AnchoringPerfume MarketingRetail Psychology

Clara Wen

3 min read