Regional

Explore our collection of regional articles and expert insights.

A visually striking image depicting a modern perfume bottle juxtaposed with elements of traditional Middle Eastern design and a fresh rose, symbolizing the fusion of cultures in fragrance.

French x Middle East Fusion: Rose-Oud Goes Clean – Modern Elegance

Explore the fascinating blend of French elegance and Middle Eastern opulence. Discover how the iconic rose-oud accord is being reimagined with a clean, modern, and versatile twist.

Rose Oud TrendClean OudAiry Amber

Where Do Perfume Trends Start? Global Hotspots Leading 2025

Explore the global cities shaping the future of fragrance in 2025. From Parisian elegance to Dubai's opulence, Seoul's clean aesthetics, and LA's free spirit, discover where new perfume trends are born and how they influence the world of scent. Learn how WhatScent helps you navigate these diverse olfactive landscapes.

Perfume Hotspots 2025Global Scent TrendsCultural Fragrance DNA

K-Perfume: The Rise of Korean Fine Fragrance – Beyond K-Beauty

Explore the sophisticated world of K-Perfume as Korean fine fragrance transcends K-Beauty, focusing on unique notes, minimalist aesthetics, and understated elegance. Discover the brands and scents shaping this global trend.

Korean Perfume BrandsKorean Fine FragranceNiche Korean Perfumes

Middle Eastern Attars Go Mainstream: Oils & Layering

Explore the global rise of Middle Eastern attars and perfume oils. Discover their rich history, unique application in layering, and how this ancient tradition is shaping mainstream fragrance trends.

Middle Eastern Attar TrendPerfume OilsOud Amber Musk

Sophie

4 min read