#Fragrance Identity

2 articles tagged with "Fragrance Identity"

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How to Identify a Brand’s Signature Accord: Unlocking Their Scent DNA

Every iconic perfume brand has a unique olfactive fingerprint. Discover how to identify a brand's signature accord, understand its core materials, and recognize the consistent themes that define its unique scent identity.

Brand Signature AccordPerfume DNAHouse Accord

Clara Wen

4 min read

A collection of diverse perfume bottles, some with very distinct branding and bottle shapes, representing different house DNAs.

Brand Hubs

Why Some Brands ‘Smell Like Themselves’: House DNA 101

Ever wonder why certain perfume houses have a distinct, recognizable scent signature? Explore the concept of House DNA in perfumery, from signature accords to material choices and the influence of in-house perfumers.

Brand DNAHouse AccordPerfumery

Clara Wen

4 min read