#Modern Freshness

2 articles tagged with "Modern Freshness"

A single white rose resting against a clear glass bottle on a pale background.

Science & Education

One Molecule, a New Kind of Clean: The Birth of Modern Freshness

In 1966 a single material changed what fresh could mean in perfumery. Almost every transparent, airy, luminous fragrance since owes it something.

Eau SauvageHedioneModern Freshness

Grapefruit (Perfume Note): Bitter Bright Sparkle, Zest, and Modern Freshness

Uncover the invigorating world of grapefruit in perfumery, from its sparkling, bitter zest to its mineral facets, and how this versatile citrus note brings a clean, modern edge to fragrances.

Grapefruit Perfume NoteGrapefruit ZestMineral Citrus

Clara Wen

4 min read