#Perfume Marketing

2 articles tagged with "Perfume Marketing"

Gender & Identity

⭐ Featured Articles

Fragrance and Gender: Myths, Marketing, and What Really Matters

Beyond the marketing, does gender really define a scent? Discover the history, psychology, and science of fragrance and gender, and find scents that cross traditional lines.

Fragrance and GenderUnisex PerfumesGender-Neutral Scents

Clara Wen

6 min read

An elegant display of perfume bottles with varying price points, illustrating the concept of price anchoring in fragrance marketing.

Price & Value

Price Anchoring in Fragrance: Marketing 101

Uncover the psychological tactics behind perfume pricing. Learn how 'price anchoring' influences your perception of value and makes luxury scents feel more attainable, shaping your buying decisions.

Price AnchoringPerfume MarketingRetail Psychology

Clara Wen

3 min read