#Pricing Strategy

2 articles tagged with "Pricing Strategy"

An elegant display of perfume bottles with varying price points, illustrating the concept of price anchoring in fragrance marketing.

Price & Value

Price Anchoring in Fragrance: Marketing 101

Uncover the psychological tactics behind perfume pricing. Learn how 'price anchoring' influences your perception of value and makes luxury scents feel more attainable, shaping your buying decisions.

Price AnchoringPerfume MarketingRetail Psychology

Designer vs Niche: Differences That Actually Matter

Beyond price tags, discover the fundamental differences between designer and niche perfumes – from quality perception and distribution to creative freedom and pricing strategies. Uncover which category truly aligns with your scent journey.

Designer PerfumeNiche PerfumeFragrance Differences

Clara Wen

4 min read