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Made with for fragrance lovers

An elegant display of perfume bottles with varying price points, illustrating the concept of price anchoring in fragrance marketing.

Price Anchoring in Fragrance: Marketing 101

Uncover the psychological tactics behind perfume pricing. Learn how 'price anchoring' influences your perception of value and makes luxury scents feel more attainable, shaping your buying decisions.

Price AnchoringPerfume MarketingRetail Psychology

Retail Psychology – Guides, Reviews, and Insights | WhatScent | WhatScent