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Oud for Greatness Neo has quickly become one of my most-worn fragrances. It’s rich, smooth and powerful with a dark woody oud backbone. There’s also a fresh and slightly aromatic quality that keeps it from ever feeling too dense or heavy. It has that unmistakable Initio richness while still being surprisingly easy to wear.

The performance is excellent. It projects with confidence and lasts throughout the day. I’ve been wearing Neo a lot lately and I genuinely get compliments and people asking me what it is every time I wear it.

Bold and masculine with a polished modern edge. It has plenty of presence without becoming overwhelming. Oud for Greatness Neo has become an easy reach for me and one of the strongest compliment getters in my collection.