#Natural Perfume Claims

2 articles tagged with "Natural Perfume Claims"

Trends & News

What Does Clean Perfume Mean? Greenwashing in Fragrance, Decoded

What does clean perfume mean? Legally, nothing fixed. Here is what clean, natural, non-toxic and sustainable mean on a fragrance box, which claims are checkable, and what the new EU rules on green claims change from September 2026.

what does clean perfume meanclean perfumegreenwashing in fragrance

Clara Wen

9 min read

Perfume Basics

Perfume Marketing Claims Decoded: 12 Phrases and What They Really Mean

Perfume marketing claims like clean, natural, long-lasting, rare oud or cashmere wood sound precise but often are not. Here are 12 common phrases from fragrance copy, what each one really tells you, and a five-minute check to run before you buy.

perfume marketing claimsfragrance marketing vs realityclean perfume meaning

Clara Wen

9 min read