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Why Perfumes Go Viral: 6 Things Every Hype Scent Has
Why do perfumes go viral? Because a few traits survive the jump to a phone screen: a one-sentence smell, a big claim, a low price and a short supply. Here is how Baccarat Rouge 540, Cheirosa 62, Khamrah and Missing Person fit the pattern, and how to judge the next one.
why perfumes go viralwhat makes a perfume go viralviral perfume
Clara Wen
9 min read
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