Fragrance Editor, WhatScent

Clara Wen

Clara is the creative force behind the WhatScent app. A seasoned fragrance enthusiast with experience in the beauty and luxury industry, she's passionate about demystifying the world of scent and making it both approachable and inspiring. Believing that the right fragrance elevates not only how you smell but also how you feel, Clara infuses the app with her extensive knowledge of perfumery, first-hand testing, and a balanced perspective on fragrance artistry and everyday wearability.

Fragrance CurationPerfumery KnowledgeBeauty IndustryScent Psychology